My name is Haizhen Li. I am a UI/UX Designer

I enjoy solving problems and keep learning skills, which helps me to fulfill the more creative and human-centered design.

I study user habits and balance innovative design with actual user experience.

I believe that good design can change people’s life quality and lifestyle.

I love to exchange bright ideas with my peers.

Please don’t hesitate to contact me with teamwork projects.


  • UI/UX Design
  • Graphic Design
  • Motion Graphics
  • Language
    • English: IELTS overall 7;

      speaking 7.5

      Mother Tongue: Chinese

  • Tools
    • Sketch, Figma, XD, Illustrator,

      After Effects, Premiere,

      InDesign, Photoshop

  • User Experience
    • User Interview, Survey, Persona,

      Competitor Analysis, Usability Testing,

      A/B Testing, Empathy Map,

      Information Architecture,

      Interface Design, Storyboard,

      Rapid Prototype, User Flow, Wireframe

  • Development
    • HTML, CSS, JavaScript,

      JQuery, MySQL.

      *Responsive Interface




Academy of Art University

Major: Web Design (2019 - 2020)

Studying for a master’s degree

Xi’an International Studies University

Major: Broadcasting and Hosting (2010 - 2014)



WiseLive, Inc.

UI/UX Designer, 6/2020 - Present
  • Web Interface design (Coediting, Style Guide, Typography)
  • Prototyping, Competitor Analysis, A/B Testing, Usability Testing, Information Architecture
  • Poster and Banner design (Design posters with different styles according to the theme)
  • Project QA & Improvement (According to the priority and workload of the development team, take charge of testing the function and design standard of the web pages.)
  • Front-end development

Time Reaction

Branding Visual Design, 2016 - 2017
  • Responsible for brand promotion by using graphic design, multimedia, and photography
  • Connect with customers, understand and analyze user needs
  • Promotional video shooting, editing, dubbing and motion graphics
  • Design business card, letterhead, commercials, patterns and logo

Hainan Airlines

Flight Attendant, 2014 - 2016
  • Aviation safety and emergency evacuation (emergency handling and pressure coping ability)
  • Cabin crews cooperation (teamwork, communication, organization, and coordination)
  • Customer understanding (observe and identify user needs and psychology, effectively handle customer complaints and disputes)
  • English flight broadcast level A

Shannxi Daily official website (

Anchor and Jounalist, 7/2013 - 2/2014
  • Broadcasting and communication skills
  • Knowledge and understanding of the social environment
  • News editing and production, video editing, and dubbing
  • Audience psychology

Hills Hospitality Management, South Dokota - SC (A work and travel program for undergraduate students)

Trainee at the Keystone Travelodge Hotel, 6/2011 - 9/2011
  • A close encounter with American cultures for the first time in my life, it provided me with an opportunity to raise my English proficiency and my international communication skill